Chuck Darwin<p>Trump’s Campaign Is Drowning in Rage</p><p>There was One (very) Angry Man at the Georgia State University Convocation Center last Saturday. <br>Donald <a href="https://c.im/tags/Trump" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Trump</span></a> had harsh words for everyone. <br>He insulted his general election opponent, “Crazy Kamala” <a href="https://c.im/tags/Harris" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Harris</span></a>, <br>for her “low IQ,” <br>and jeered at President Joe <a href="https://c.im/tags/Biden" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Biden</span></a> <br>for “choking like a dog”. </p><p>Trump slammed several Georgia Republicans, including “disloyal” Governor Brian <a href="https://c.im/tags/Kemp" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Kemp</span></a>, <br>who Trump said should “get off his ass” and do something about Atlanta murders. <br>The GOP nominee even went after the host <a href="https://c.im/tags/university" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>university</span></a> itself for not letting more people into the at-capacity stadium to see Trump.</p><p>That’s a lot of grievances to air at an event meant to rally supporters of the former president as he seeks another term in office. <br>And it’s understandable why Trump<br>—who has appeared flummoxed at times over how to handle a head-to-head campaign against Harris<br>—would go back to his old, winning 2016 playbook: <br>Insult people and groups of people. <br>Blame immigrants, <br>city-dwellers, <br>Democrats, <br>and insufficiently loyal Republicans <br>for the ills of the country and the world.</p><p>But anger, a driving force in 2016,<br> is a weakening tactic, eight years after Trump shocked the world by defeating Hillary Clinton. <br>Enough voters were tired of politics as usual that election <br>that they were willing to see if a blunt talker could be better. <br>🌟Biden prevailed in 2020 because voters wanted to turn on the TV and be bored by the president.</p><p>Anger is still a powerful motivator for Trump’s base, but he’ll likely need to peel off more voters to score another victory. </p><p>And he may just have exhausted the mental, physical, and emotional energy of swing voters who are simply tired of his antics and his rage.</p><p>🌟“I think Trump is very much playing to his base right now,” but “he might not be winning over some of the folks he really needs,” <br>-- such as female and suburban voters, <br>Steven Webster, author of the book <br>American Rage: How Anger Shapes Our Politics, told me. </p><p>“There may be voters in this country who are sick of his anger at the deep state or him, now, going into the 2024 election.” </p><p>And on top of that, there’s a “newfound <a href="https://c.im/tags/enthusiasm" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>enthusiasm</span></a>” on the side of the Democrats, <br>who are newly hopeful that replacing Biden with Harris could keep the White House in Democratic hands next year, he added.</p><p>The hope follows a stunning (and historically un-Democratic) <a href="https://c.im/tags/unity" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>unity</span></a> in the party, <br>whose leaders and rank-and-file quickly coalesced around Harris as the nominee. </p><p>Democrats had about as smooth a switchover as they could have dreamed they could get. <br>Biden—despite how shabbily fellow Democrats treated him—stepped aside without public complaint, <br>and cleverly did so on the Sunday after the Republican National Convention, <br>stealing Trump’s buzz and turning the spotlight immediately to Harris. </p><p>With the exception of a comically insignificant interest in the nomination by self-help guru Marianne Williamson, the deal was done. </p><p>Harris raised a stunning $310 million in July<br>—the vast majority from first-time donors<br>—while Trump and his joint fundraising committees, in the month of the RNC convention, pulled in just $139 million.</p><p>Harris’s Georgia <a href="https://c.im/tags/rally" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>rally</span></a>, held four days before Trump’s, was a polar opposite in tone. <br>Reinforcing her popularity with young people (who were disaffected with Biden), she had rappers Quavo and Megan Thee Stallion perform to a joyous<br>—and newly hopeful<br>—packed stadium. <br>She criticized Trump, for sure, <br>but with none of the barbs and personal insults that poured out of the former president’s mouth. </p><p>“The path to the White House runs right through this state, <br>and you all helped us win in 2020, <br>and we’re going to do it again in 2024. <br>⭐️Yes, we will,” <br>Harris said in a not-so-subtle callback to Barack Obama’s “Yes, we can” message.</p><p>Trump knows how to play to an audience, but the audience for his vitriol is limited to those who are already with him, <br>Michael J. Hamner, director of the University of Maryland’s Center for Democracy and Civic Engagement, told me.</p><p>“The effectiveness of that [anger] strategy has peaked and sort of plateaued,” Hamner said. </p><p>“I think it’s really curious when he doubles down on January 6 and on things that are just highly unlikely to resonate with people who are on the fence, people who aren’t just in his camp no matter what.”</p><p>In political terms, it’s still a ways to Election Day; <br>unhappy veterans of Clinton’s campaign recall how she went from leading Trump by double digits in a late-October 2016 CNN poll to narrowly losing the election <br>(while winning the popular vote) <br>a couple of weeks later. </p><p>And former Obama strategist David Axelrod has become the Harris campaign’s official warner (or wet blanket), <br>urging Democrats not to feel “irrational exuberance” over early polls taken while Harris is still in a honeymoon period.</p><p>But Trump needs a new campaign message<br>—and a new soul<br>—if he wants to defeat his new opponent</p><p><a href="https://newrepublic.com/article/184569/trumps-campaign-drowning-rage" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">newrepublic.com/article/184569</span><span class="invisible">/trumps-campaign-drowning-rage</span></a></p>