Van Leo is the adopted name of Levon Boyadjian (1921-2002) an Armenian Egyptian photographer known for his Hollywood style portraits of celebrities, artists, and military personal. Often he would take these photos for free as a form of self promotion.
Every day Leo would shut down his shop and dedicate a few hours to taking photographs of himself utilizing different creative props, lighting and costumes.
"My father used to get angry. He'd tell me: 'Did you make the studio for yourself or the customer? Stop making photos of yourself!'"
In 1998 he donated 13,000 photographs, 16,000 negatives, and countless documents to the American University in Cairo including over 1,000 self portraits